Tire Basics for Sales Professionals

A Comprehensive Training Course for Tire Industry Salespeople

This comprehensive course is designed specifically for sales professionals in the tire industry who need to build foundational knowledge about tires to better serve their customers and increase sales effectiveness. Whether you’re new to tire sales or looking to strengthen your technical understanding, this course covers everything from basic tire construction to advanced performance characteristics.

The course combines technical knowledge with practical sales applications, helping you understand not just what makes tires work, but how to communicate that value to customers. You’ll learn to identify customer needs, recommend appropriate tire solutions, and handle common technical questions with confidence.

Target Audience: Tire salespeople, automotive sales staff, tire shop employees, and anyone involved in tire retail or distribution.

Duration: 8-10 hours of content across 8 modules

Learning Outcomes:

• Understand fundamental tire construction and components
• Identify different tire types and their applications
• Read and interpret tire sidewall information
• Match tires to customer needs and vehicle requirements
• Explain tire maintenance and safety practices
• Handle technical objections and questions confidently

Course Outline

Module 1: Tire Construction and Components

Module 2: Tire Types and Categories

Module 3: Reading Tire Sidewalls and Specifications

Module 4: Tire Performance Characteristics

Module 5: Tire Sizing and Fitment

Module 6: Seasonal and Weather Considerations

Module 7: Tire Maintenance and Safety

Module 8: Sales Applications and Customer Communication